• TheHoursTime

Goyard Bag Reviews

Updated: Feb 17

If you haven’t heard of the trendy Goyard Tote, you’re in for a treat. The coveted handbag is world-famous for being the ultimate luxury accessory and holy-grail for fashion lovers.

Goyard is a 200-year-old Parisian brand that is largely unknown—on purpose. Its elusiveness is intentional, and it’s also what makes Goyard such a status symbol.

The mystery drives desire, and Goyard’s business is large via word of mouth from its influential clients and collectors. Goyard items have been spotted on many celebrities—including Megan Markle, the Kardashians and Gwyneth Paltrow.

And the most famous and iconic product is the Goyard Tote. But it does come with quite a hefty price tag: Get ready to drop at least a grand.

To understand what makes Goyard so special, you need the brand’s background. Pierre-François Martin founded the House of Martin in 1792, specializing in box-making, trunk-making and packing before what’s now considered the golden age of the great trunk-makers of the late XIXth century. House of Martin was a real trailblazer!

In 1845, the House of Martin and Morel hired 17-year old apprentice François Goyard, who passed the business down to his son Edmond Goyard in 1885. Edmond turned the now-iconic store on rue Saint-Honoré in Paris into a shopping destination for the elite. The House of Goyard was bought in 1998 by Jean-Michel, who turned the privately owned company into an internationally renowned brand. Within 10 years, the Goyard brand was re-established with timeless elegance, craftsmanship and exclusivity.

The Parisian house is famous for being elusive, avoiding e-commerce and releasing new designs without much fanfare. In a rare interview with Hypebeast magazine back in 2017, Goyard’s spokesperson shares, “Luxury is a dream, and revealing too much of what goes on behind the scenes would spoil the magic.” Despite shunning the various methods of marketing used by many luxury brands, Goyard has established itself as one of the oldest existing luxury houses.

Here are some collections you should considering

Goyard Tote Bag

Goyard Belvedere PM

Goyard Saigon Bag

Goyard Plumet Crossbody Wallet


The Goyard Tote is durable, high-end, classic and has a lot of room for everything you need to carry. Plus, it’s a status symbol for fashionistas everywhere. But, it is very costly, the straps aren’t very comfortable when the bag is heavy, and there’s no top zipper to close the tote.

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