• TheHoursTime

The B-Chain by Bally

Bally presents the B-Chain, the brand new signature hardware with an edge that features women’s bags and accessories in the Spring/Summer 2021 collection, Elemental Balance.



The crafted detail boasts two mirrored “B” initials with a clean and angular design. Coming together in gold-tone metal, the B-Chain is equally timeless and contemporary, eye-catching and refined. Incorporated into the closing system of the collection’s range of bags, a simple twist of the connecting chain opens and fastens the turn-lock closure.


Bags featuring the B-chain focus on the everyday needs of modern women and combine sophistication with a heritage of craftsmanship to functional shapes. The proportions of a standout saddle bag are reimagined as a truly elegant cross-body with a fully organized interior. While a minibag version, has the same detachable and adjustable shoulder strap with internal pockets, all in a perfectly petite form.


For a more formal, business look, a top handle bag maintains a purposeful shape, with a fold-over opening and the B-Chain fastening for a sleek finish. Able to be carried by the handle, or on the shoulder with a detachable shoulder strap, the style defines the Bally S/S 2021 approach to enduring accessories: designed for multi-functional use that withstands daily wear.



The B-Chain’s addition appears throughout the new collection in a seasonal color palette across applications, whether embossed on leather clutches, or as patterned cotton jacquard, for a wide array of styles. The B-Chain collection is now available online and in Bally boutiques worldwide.


The Hours Time

What do you think about the B-chain? For me, it looks like the logo of Balenciaga.


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